Google Ads Audit

Who it is for

• B2C subscription products spending on Google Ads every month.
• Teams that want an outside second opinion before scaling, hiring or changing agency.

What I inspect

• Account and campaign structure (Search, PMax, Demand Gen)
• Conversion actions, signal quality and value tracking
• Bidding strategies and targets vs. real payback
• Search terms and intent match
• PMax asset groups, audience signals and cannibalisation
• Demand Gen creative and audiences
• GEO mix and budget allocation
• Measurement: GA4, offline / back-end conversions, attribution gaps

Deliverables

• Written audit with findings ranked by impact
• Prioritised action plan (what to change first, second, later)
• 60-minute walkthrough call

Data & access needed

• Read-only Google Ads access (or exports)
• GA4 read access if used
• Back-end numbers you're comfortable sharing: purchases, subscriptions, refunds, LTV or cohort revenue

Expected output

A clear list of what is limiting performance and the order to fix it in.

Not included

• Implementing the changes in your account (available separately as Expert Support or by your team)
• Ongoing account management
• Guaranteed CPA, ROAS or revenue outcomes

Timeline

Agreed before we start, once I've seen the account size and the number of products and GEOs.

Confidentiality

I work with read-only access or exports and never ask for passwords. Your account data is used only for this engagement, and client names are never published without permission.

FAQ

Do you need admin access?

No. Read-only access or exports are enough.

Will you fix things in the account?

Not in the audit — your team implements, or add Expert Support.

We're on an agency. Is that a problem?

No. The audit is independent, and you can use it to brief your agency.

Price

$500–1,500, depending on account size and number of products / GEOs.