Google Ads Strategy
A Google Ads plan your team can execute — built around CPA, LTV and Net ROAS.
Who it is for
- Subscription products launching Google Ads or a new GEO
- Teams re-structuring an account that has outgrown its original setup
What it covers
Campaign architecture
How Search, PMax and Demand Gen split the work — and where they overlap.
GEO strategy
Which markets to open, in what order, with what payback target.
Bidding
Strategies, targets and conversion signals that match your economics.
Creative testing
A testing plan your design team can run every week.
Measurement
Conversion setup, values and the back-end numbers to watch.
Roadmap
What to launch first, what to test next, and how to read results.
Deliverables
- Written strategy: account architecture, bidding and conversion-signal plan, GEO order
- Launch or restructure roadmap with the first tests and how to read them
- Walkthrough call with your team
Not included
- Building campaigns or running the account (your team executes, or add Expert Support)
- Creative production and landing-page development
- Guaranteed CPA, ROAS or revenue outcomes
What I need from you
- Your business model and unit economics: price points, trial-to-paid, renewals, target CPA or LTV
- Read-only Google Ads and analytics access if an account already exists
- Target GEOs and launch constraints
Timeline
Agreed at scoping, after the 30-minute diagnostic.
Confidentiality
I work with read-only access or exports and never ask for passwords. Your account data is used only for this engagement, and client names are never published without permission.
FAQ
Will you set it up for us?
The strategy is built for your team to execute; add Expert Support for senior review during the rollout.
Do you do creatives?
I plan the tests and the angles; production stays with your team.
Price
Project-based — scoped after a 30-minute diagnostic.
Planning a launch or a restructure?
Send me the account context or book a 30-minute diagnostic call.